CTI software helps you provide a personalized service experience that your customers will get excited about. Our Cloud call center platform identifies your customers by unique identifiers, such as their phone number or account number, and once identified, backend CTI can provide them with information that’s helpful and relevant to them. Information like a local address, account balance or even local power outage information. And, if the customer needs to then talk to an agent, our Cloud platform determines the right agent queue to handle the inquiry and/or the priority of that particular caller. Once the correct agent has been identified by the system, desktop CTI is used to “pop” the right customer screen. This reduces call handle time and leads to increased customer bliss, which of course, means more business for you.